GDPR Cookie Consent by Free Privacy Policy History Skip navigation
globe English arrow down

“When you think of the future, you should not lose sight of the origins.”

“Proud of the past, strong for the future…”

Chairman of the
Toni Meggle Foundation
Josef Anton Meggle I.


The move to Upper Bavaria

Passed over as heir, Josef Anton Meggle I leaves the Böckler farm in Allgäu and moves to Upper Bavaria. As a stableman in Pfaffing, he also gains experience of working in a cheese-dairy.

Wedding of Josef Anton I and Maria Danner


Two is better than one

Josef Anton I marries Maria Danner in Grafing parish church, and leases a cheese-dairy in Felling near Edling. Due to the lack of transport, he is soon running seven more cheese-dairies in the vicinity. The hard work begins at two in the morning and goes on until late at night. The couple’s first daughter, Maria Meggle, is born in late 1882.

Certificate of Incorporation at the present company headquarters

 1886 – 1887

Setback and setting up a company

To develop new markets, Josef Anton‘s brother, Jakob Meggle, opens up a cheese sales outlet in Dresden in 1886. However, he speculates and loses all the savings. The family has to start all over again.

Josef Anton I makes another attempt, first leasing the Doll-Häusl in Reitmehring because of its rail connection. The registration of his cheese business in the Attel tax district on 18 March 1887 laid the foundation for today’s firm.

The Meggle family around 1890


Positive development

In the 1890s, six nearby cheese-dairies are sold to ‘Käseburschen’ (young cheese-makers) – with the proviso they carry on supplying Reitmehring with cheese.

Josef Anton Meggle II.


The birth of Josef Anton Meggle II.

Josef Anton Meggle II is born on 6 November 1895. On the day he is baptised, his father is said to have drunk the first bottle of wine in his life with his godfather. The first bookkeeper is taken on in 1896.

Reconstruction after the fire

1902 - 1906

Purchase of the Weber farm and reconstruction

In 1902, Josef Anton Meggle I acquires the Weber farm, but it is almost totally destroyed in 1906 by a fire caused by lightning. To finance the reconstruction, they go “begging for fire-tax” in the municipality.

The Meggle family:
(back row from left to right) Julie, Maria Meggle, Maria, Elisabeth, Anna, Mathilde.
(Front from left to right): Amalie, Josef Anton I, Josef Anton II


The Meggle family

Josef Anton Meggle II joins the firm in 1913

1912 - 1913

Not quite as planned

Josef Anton Meggle I dies suddenly in 1912 at the age of 55, just as he is taking the cattle to pasture. His family moans: “All father left us when he died was a pile of debts.”

Josef Anton Meggle II, who actually wanted to become an electrical engineer, joins the firm in 1913, having passed the cheese-maker apprenticeship exam. His credo: Only with the very best quality can you survive in the market.

Josef Anton Meggle II, recumbent in front at the military hospital in Ulm


World War I

Josef Anton II receives his call-up papers on 1 February 1915 and initially has to go to Munich for basic training. He sustains a ruptured appendix on the Macedonia front.
Meanwhile, his mother and sister carry on running the business very successfully – in no small measure due to fattening pigs.

The first continuous flow heater


Expansion with electricity

“Whenever I took the initiative and was convinced something had to come of it, nothing would ever dissuade me.”

Josef Anton Meggle II begins systematically expanding the electricity supply. He has power lines laid to Reitmehring with the aim of supplying the whole of the locality. The water-pumps and centrifuges are then able to be operated electrically. Despite a lot of opposition, scorn and derision, he builds his own power station and supplies the municipality with electricity from then on.


The company logo is created

Josef Anton II. marries in Staudham

1930 - 1931

Expansion, marriage and the birth of Anton Meggle III

In April 1930, Josef Anton Meggle II marries the bookkeeper, Anna Wunderlich. Their only joint son, Josef Anton Meggle III – named Toni – is born on 12 May 1931. He is the current owner of the company.

The firm continues to grow steadily in the 30s. MEGGLE merges its Munich operations into “Milchverwertungsgesellschaft Bayrische Landwirte”, the largest and most modern dairy in Munich.

Butter production in the 1930s

1932 - 1935

1932 – 1935 The first butter-moulding machine

In 1935, a new milk depot, a milk processing room and a creamery are completed in Reitmehring, all state-of-the-art.

Semi-automatic production starts in 1932 with the first butter-moulding machine for 250g and 500g sizes. 

The 50th anniversary celebration in 1937. In the centre, Josef Anton Meggle II with son “Toni”


50th anniversary

Company roll-call during WW II


Stagnation in World War II

World War II begins on 1 September 1939. As materials and building materials are rationed, it is initially not possible to further extend the plant.

Employees of military service age are called up and lorries are requisitioned. 60 foreign workers are allocated to the factory and a makeshift home is built for them. A provident fund is set up for all needy company employees on the initiative of Anna Meggle in 1942.

Laboratory - product development

1945 – 1948

Years of hunger

From 1945 to 1948, basic foods can be acquired only with food stamps. The exception to this regulation is whey – previously a waste product for fattening pigs. Josef Anton II procures plants to produce baker’s yeast, lactose and spreads from whey. These products are, of course, no culinary revelations and only to be sold in times of emergency to cover costs. A works council is set up in 1946 on a voluntary basis. Trustees run the company for a few years, causing a great deal of damage. Franz Bosch becomes factory manager.

Drum dryer

1948 - 1949

New technologies and ideasn

Whey processing tests can be resumed at last. In 1948, an ion exchanger is bought to demineralise the milk. The lactose produced is used as a substitute for beet sugar and baby food. 

The first spray tower is commissioned in 1949 to dry the whey. It improves product quality and supersedes the drum drier. A fertilisation centre is installed in 1949. 

Milk intake ramp



MEGGLE invests heavily during the post-war years of the German economic miracle: a new milk depot is built in 1954, a new creamery in 1956. 1958 sees the addition of a boiler for the power station, as well as the first cogeneration system to produce electricity and steam.

Drying and storage


Casein and animal feed

In 1953, rennet and acid casein production for lactose is started in the former boiler house with simple equipment. The first pharmaceutical products are manufactured.

Toni Meggle


Toni Meggle comes on board

After completing his schooling, Toni Meggle first trains to become a dairy master craftsman. After that, he acquires extensive knowledge of business management on the Industrial Business Management course at the Management Center Europe (MCE) in Brussels and, in 1956, after his specialist training, starts working in the family business.

First production line for small-size butter portions


The invention of the butter portion

To provide the catering for the 500,000 international participants at the Eucharist World Congress in Munich, MEGGLE invents the practical butter portion now served on many airlines and in numerous hotels.

Foundations for the Antonius Housing Estate are laid


Two-generation top management and social commitment

On 1 January 1960, Toni Meggle becomes a partner along with his father. In the same year, the first moulding plant for butter portions is commissioned. MEGGLE assumes dominance in several markets and conquers new production areas. For the first time, the company achieves a turnover of 100 million marks. At the same time, a company pension scheme is introduced for employees on Toni Meggle’s initiative. His father donates building ground and bells for the St. Anton church in Reitmehring. The St. Antonius housing development for employees is also founded.


The dawn of herb butter

In a delicatessen in Zurich, Josef Anton Meggle II discovers a product that electrifies him. He spends many a night experimenting until he finds a recipe that meets the highest standards. This is the dawn of herb butter – and the start of the development of numerous other delicious butter specialities.

Product range in the 1970s


From push to pull

MEGGLE establishes herb butter. The Market Information (later Marketing) department is set up in 1972 to serve the market in a demand-led way. The cheese dairy becomes an export-oriented company.

Toni Meggle becomes sole Managing Director in 1973. This is accompanied by a change in management style: from patriarchal to co-operative management. Seminars are held with managers and morning meetings are introduced.

Foundation of MEGGLE-Japan Co. Ltd., Tokyo



MEGGLE is the first Western company in the dairy industry to operate independently in Japan. T. Goto, who is running the operation in Japan, had already formulated the guiding principles for the Japanese workforce: “Be open and pay attention to others.” “Trust the good will of others.” “Work hard and always do your best.” Josef Anton Meggle II dies in 1978 at the age of 83.

New Warehouse with 22,400 sq.m.


On-site waste treatment plant

A new storage building and tank storage facility are built. The company now has a workforce of 820 men and women and its own rail connection. Toni Meggle introduces modern IBM systems at MEGGLE. The on-site waste treatment plant is commissioned in 1981.

Pharmaceutical lactose for direct tableting


Premiere of Cellactose 80

MEGGLE has been a market leader in functional dried food products since 1977.
Cellactose 80 is manufactured as the first compound for the pharmaceutical industry. The cellulose is the decomposition product for the tablet.

Production facility in Rajo, Bratislava


Expansion into Eastern Europe

Eastern Europe opens up and MEGGLE is the first Western dairy company to set up a sales office in Slovakia. MEGGLE also opens up a new line of business with excipients for the food industry. Toni Meggle (Josef Anton III) has turned a national dairy company into a globally operating brand.

MEGGLE Herb Butter Baguette


MEGGLE invents chilled Herb Butter Baguettes

Nowadays they have become almost indispensable at BBQs and garden fêtes, parties, picnics and at home as a snack: MEGGLE Baguettes. It started off with the Herb Butter Baguette – conceived and made by MEGGLE.

“I am a Gourmeggle!”

1996 - 1998

Marilyn Monroe and Toni Meggle

The MEGGLE Herb Butter Baguette exceeds all expectations with sales of 25 million a year. The first yoghurt butter rolls off the production line. 1996 sees the legendary TV commercial with Marilyn Monroe. She confesses: “I’m a Gourmeggle.” From a classic no-name product like butter, Toni Meggle has created a branded product.




MEGGLE starts the new millennium with major investments. An ultramodern MSD (Multi-Stage Dryer) tower is commissioned for manufacturing dried food products.

Overview of the MEGGLE Group


The founding of MEGGLE AG

MEGGLE is restructured again in 2002. MEGGLE AG is now an umbrella management and financial holding company owned by Toni Meggle. At the same time, Toni Meggle retires from the operational side and has chaired the Board of Directors ever since.

Plant at Bihac, Bosnia-Herzegovina

2003 - 2005

Global expansion

The new pharmaceutical tower starts up in 2005. It creates capacities for manufacturing pharmaceutical excipients. 2003 sees the incorporation of MEGGLE Singapore Ltd. and the opening of the MEGGLE Shanghai representative office. Further sales offices or production sites follow in Austria, Bosnia, Croatia, Turkey, Serbia, Belarus, Slovakia and Ukraine.

Birthday reception


Toni Meggle’s 75th birthday

MEGGLE now has 1,591 employees and is turning over 560 million euros. On his 75th birthday, Toni Meggle is made a freeman of the town of Wasserburg and receives the Bavarian Order of Merit from Prime Minister Edmund Stoiber. In the same year, MEGGLE wins the MOE Award for its commitment to Central and Eastern Europe. In addition, MEGGLE takes over the dairy in Bihać, Bosnia and Herzegovina in 2006. In 2009, another production site follows in Bulgaria: Shumen.

In 2009, the first MEGGLE Baguettes run off the production line at M-Back – a newly built bakery in Gebesee, Thuringia. MEGGLE is the majority shareholder in the company with 66% of the shares.


2010 - 2011

Setting the agenda for the future

The new food tower is opened in 2011. Today it is the company’s tallest building and landmark. A sales office is opened in Dubai and a dairy bought in Kragujevac, Serbia. MEGGLE also becomes the owner of 100% of the production site in Rroghozine, Albania, meaning that MEGGLE has six production sites in Eastern Europe.

The logistics and distribution centre in Posusje, Bosnia i Herzegowina, is likewise opened in 2011. It supplies the markets in the Balkan states (BiH, Kosovo, Montenegro, Albania, Macedonia, Serbia and Croatia). The fourth baking line and the second cold store are commissioned at M-Back in Gebesee.


Anniversary year

For 125 years Meggle has been not just a name, but also a symbol interlinking tradition and progress, continuity and constant change. The new reception building opens its doors bang on time for the anniversary. The centuries old Weber farm – the nucleus of today’s company – is relocated within the company premises and from then on houses an exhibition on the history of the firm. Henceforth, the MEGGLE Young Entrepreneur Prize is awarded every year to encourage SME young entrepreneurs in the Wasserburg region. Helene Fischer becomes brand ambassador, advertising MEGGLE Herb Butter and Baguettes in TV commercials. Last but not least, MEGGLE opens another sales office in Brazil in the anniversary year.


Alpenzart launches on the market

MEGGLE Alpenzart – a blend of best butter and a dash of rapeseed oil – contains more butter than any competitor product. The special butter taste and unique spreadability have since won over an ever-growing number of customers.

Commissioning of the Cheese Competence Centre


The stone oven starts up at M-Back in Gebesee. From now on, the new MEGGLE Stone Oven Ciabatta with a Mediterranean butter and tomato filling is to be made here. MEGGLE’s entire Baguette range receives the “TOP Brand 2014” award. After taking two years to build, the Cheese Expertise Centre of Salzburg Milch, of which MEGGLE is the majority shareholder, opens in Lamprechtshausen in eastern Austria.

Construction of the spray-drying plant


Extension to Wasserburg factory

MEGGLE is investing in the Wasserburg site to make it even more sustainable. The foundation work for another spray-drying plant started in 2015.

SAP introduced in Wasserburg

After an exhaustive test phase, data migration and training courses, the new SAP system was launched in Wasserburg on 1st November 2015. Processes and data streams in the company are now working across all the corporate divisions.

Toni Meggle
Chairman of Board Toni Meggle Foundation


Toni Meggle Foundation

The sole owner of MEGGLE AG, Toni Meggle, has contributed his shares to a foundation. This was announced by the Chairman of the Supervisory Board during an extraordinary employee meeting. This ensures the continued existence and independence of the MEGGLE Group, since a foundation is designed for eternity and belongs to itself. "In the charter of the foundation, I have explicitly and irrevocably defined that the company may not be sold. This ensures that the MEGGLE Group will remain a medium-sized company and the jobs will be maintained”, said Toni Meggle to the employees.




MEGGLE sets the course for the future by changing its name. In future, the group of companies from Wasserburg am Inn will operate as MEGGLE Group GmbH. In this legal form, the equity capital and the assets brought in will be retained in full.


The MEGGLE Group grows and Toni Meggle celebrates his 90th birthday

After the complete acquisition of M-Back GmbH last year, MEGGLE takes over another company. In May, Stegmann Emmentaler Käsereien GmbH becomes part of the Group. With further investments in Wasserburg am Inn the location is strengthened in the long term.

A special anniversary was on the agenda on 12 May. Toni Meggle turned 90 years old.


MEGGLE celebrates 135th company anniversary and subsidiaries get new names

On 18 March 1887, Josef Anton Meggle has established today's MEGGLE Group by registering a cheese-making business. 135 years later, the company is a global player and a world-renowned brand. The Meggle family celebrated this special company anniversary together with the staff, guests of honour and the Bavarian Prime Minister.

"M-Back" becomes MEGGLE Bakery and "Stegmann" becomes MEGGLE Cheese. With the renaming of the two new companies, it is now also clear from the outside that they are subsidiaries of the strong MEGGLE brand. The German locations moving closer together culturally.